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Janice is a Strategist focused on brand, products, and experience strategy


I am a user-centric strategist who solves complex business problems using creativity and design thinking. I work with companies and start-ups to build brands and experiences that people love.

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Janice is a Strategist focused on brand, products, and experience strategy


I am a user-centric strategist who solves complex business problems using creativity and design thinking. I work with companies and start-ups to build brands and experiences that people love.

Featured Work


I lead with a mix of empathy, insights and the user's experience to create brands, products, content and campaigns in physical and digital environments.

Featured Work


I lead with a mix of empathy, insights and the user's experience to create brands, products, content and campaigns in physical and digital environments.

                                           

                                           

AOL

Contributed to strategy and creative transformation of AOL, which won a Cannes Lions and the hearts and minds of internet lovers.

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Google Play

Led brand positioning and creative strategy for the launch of Google Play and Sonos that was featured on Fast Company.

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Olay

Led content strategy, brand positioning, and data analytics for Olay Fresh Effects blog.

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Red Lobster

Led user research, brand positioning, social and content marketing, and experience design for Red Lobster's Future Kitchen and Fresh Campaign

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Fast Company

Product strategy lead and UX design for Fast Company's design initiative.

*Work is under NDA

Borderless

UX Design lead for Borderless global money transfer app.

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Primary Research / Consumer & User-Centered Insights / Brand Positioning / Product Strategy & UX Design / User Testing & Prototyping / Social Media & Content Marketing / Data Analytics

 

Approach

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User-centric strategy


My passion is exploring how people make decisions, understand unmet needs, and discover opportunities to drive innovation and impact.

User-centric strategy


My passion is exploring how people make decisions, understand unmet needs, and discover opportunities to drive innovation and impact.

My focus is understanding our users and how they are feeling at every step of the customer journey. In this way, I’m able to anticipate their needs and design a one-of-a-kind meaningful solution.
— Janice Chow

Janice Chow

Let's work together

 

I'll partner with you to hone in on a strategic vision, uncover users' needs, and launch a brand, product, or service that stands out. 

Janice@janice-chow.com